Keyword Density : How Much is enough? : Dallas Search Engine Optimization : Minneapolis SEO : Colorado : Flatiron SEO

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Keyword Density: How Much is enough?

You already know that SEO is important to your page rankings, and that keywords are one of the most important elements to SEO for any website. Everyone around you is saying that your website should be keyword rich, but without being considered spam. How do you know if you have enough keywords on any give page? How do you know that you have too many? The answer is not easy.

The number one reason why understanding keyword density is not easy is that search engines do not give out the algorithms they use to create rankings. These algorithms are closely guarded trade secrets, and if they were published, the Internet would be back to the days of meta tags and irrelevant search results. This would simply be unacceptable to your clients.

To understand how many keywords should be on a page, you need to understand how they are figured. First of all you need know how many words are on a page, including title, alternate text, descriptions, and comments. Then you need to know how many times each of your keywords appears on the page. Then you are going to divide the number of words by the number of times a keyword appears, even if the client will not see it (i.e.: alternate text or meta tag information) and multiply it by 100. This gives you the percentage of keywords on the page.

That percentage is important, since many think that search engines use that as a factor in rankings. Depending on which expert you talk to, some will say that anything over 2% is considered spam and others will tell you higher percentages. Part of that is due to the method used, part to experience, and part depends on if they are ranking page by page or the site as a whole. So use that percentage as a guideline, not as a hard and fast rule.

While keywords are important to search engine rankings, understanding other factors such as back links, is equally important. Using a service such as Flatiron SEO will certainly help your rankings on search engines, making it easier for clients to find you. By using an experienced service, your approach to SEO is well rounded and has a lasting impact, and not one based on the latest fad in the SEO industry.