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Your Search Engine Optimization Specialists

Personalized Search Results

Google started the personalized search in 2007, which is revamping SEO, and making using a SEO service even more important to businesses. The expense necessary to fully understand how personalized search results works may be a rational expense for large businesses, but for small businesses and the self-employed, this expense is probably out of reach. Flatiron SEO have invested the time and money into fully understanding how personalized search results work, which means better SEO for you.

When visitors start searching for your site, they put in keywords that are what they are looking for. No surprise there, but here is the kicker. Search engines are keeping track of individual users search history and are creating results pages based on those. Search engines are tracking keywords, search results pages, and the number of links clicked on, whether to images, text, shopping, or any of the other categories sites are filed under. This history is a huge component in the new personalized search features.

Search engines then take histories, combined with sites listed in online “favorites” lists, like Google Bookmarks, and will boost the rankings of some sites based on what is already being read. This is believed to give the most relevant results to the seeker. Even if the person searching for information or shopping results does not allow for a search history to be recorded, the results are personalized based on factors such as favorites’ lists, current searches, and sites recently visited.

This is important to you, the webmaster or site owner, because clicks are more important than ever. This means understanding your audience to make your title and description as accurate as possible to encourage the user to click through to your site. You are now relevant to that user. Making your pages action rich, such as adding an “Add to (Search Engine List)” helps, because if you are in a person’s favorites’ list, you are important to them already. Additionally, promoting your site with a feed, a widget, or other device helps. This makes it so a user can add your site to their homepage, thus increasing chances that you are going to be on their search results list.